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  • The Science Behind Personas: Leveraging Data to Create Compelling Customer Profiles

    The Science Behind Personas: Leveraging Data to Create Compelling Customer Profiles

    By

    Marketing Gamut

    –

    January 24, 2026

    Category:

    Blog

    This article explores the scientific underpinnings and practical application of using data to construct personas, which are archetypal representations of a target audience. […]

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